Throwing money at Google Ads and hoping for the best is not a media strategy.
You're running ads across Google, Meta, and maybe TikTok. But the campaign structure is a mess — overlapping audiences, no clear bidding strategy, and ROAS that fluctuates wildly. You're spending, but you're not architecting. There's a difference.
The Hack: The PPC Architecture
Open Skills. Find Paid Media & PPC.
Navigate to Skills — the full grid of specialist generators.
The Walkthrough
Open Skills. Find Paid Media & PPC.
Navigate to Skills — the full grid of specialist generators.
Click on Paid Media & PPC Campaign Management.
Campaign architecture, ad group structure, keyword strategy, audience targeting, bid management, and ROAS/CPA optimisation.
Define your business, offer, and goals.
Company/product, primary offer, sales motion, primary goal, how you define success, and audience markets. The form structures the media strategy.
Autofill builds the brief from your brand.
The AI drafts the full brief — channels, budget, targeting, and platform strategy. All from your Brand Vault context.
Review channel and budget details.
Google Ads, Meta Ads, TikTok — with budget allocation, targeting parameters, and platform-specific strategies.
The agent builds your media strategy.
It generates the full multi-channel strategy, builds presentation slides, and creates campaign architecture visuals.
A multi-channel digital marketing strategy.
Executive summary, channel-by-channel strategy, budget allocation (Google 40%, Meta 40%, TikTok 20%), campaign structure, and targeting — ready to brief your media team.
What Actually Changes
Overlapping audiences, no clear bidding strategy, ROAS that fluctuates wildly. Spending money across channels without a coherent architecture.
A structured multi-channel media strategy with campaign architecture, budget allocation, audience targeting, and platform-specific tactics — ready to execute.