Escaping the Messy Middle… almost there
Escaping the Messy Middle… almost there
You don't have a marketing problem. You have a positioning problem.
THE PROBLEM THIS SOLVES
You don't have a marketing problem. You have a positioning problem. Prospects don't "get it," deals stall against the status quo, and your team can't agree on what you actually are.
WHAT YOU GET
Competitive landscape mapping
Differentiated capability analysis
Value theme architecture
Ideal customer profile
Market category recommendation
Positioning statement
Before/after comparison
MODELS WORKING FOR YOU
5 specialist agents working through Dunford's 5-component chain
PRO TIPS
Built on April Dunford's Obviously Awesome framework.
Two human checkpoints let you steer the analysis.
The Positioning Canvas aligns sales, marketing, and product.
TIME SAVED
2-3 months
4-7 minutes
Traditional consulting
50 credits
Gut feeling
Framework-driven positioning
1 perspective
5 specialist agents
A comprehensive Positioning Canvas with competitive mapping, differentiated capability analysis, value themes, ICP, market category recommendation, and positioning statement.
Run The Positioning SurgeryMORE PLAYBOOKS
Three positioning schools compete. One brand emerges.
Find the tension. Build the campaign. Ship the plan.
Find the tension. Build the campaign. Ship to the boardroom.