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EVALUATE

AI Focus Group — 19 Expert Personas Debate Your Strategy Before You Spend a Cent

The simulated audience. Nineteen personas you can convene as a panel to pressure-test campaigns before they hit the market.

Run simulated focus groups with C-suite executives, creative directors, and domain experts — debating your strategy in real time.

19

Expert Personas

6

Max Panellists

1

Synthesis Report

Bunny at the head of a boardroom — gimmefy fired the focus group moderator

Your strategy survived a meeting where everyone agreed. That's not a test. If everyone in the room agrees, your room is too small.

The Groupthink Tax — the most expensive strategy isn't the one that fails. It's the one that fails after everyone agreed it was brilliant.

Your strategy survived a meeting where everyone agreed. That's not a test — that's a performance. When the CEO is in the room, the junior strategist doesn't say "I think this positioning is wrong." When the client is watching, the agency team doesn't say "this creative concept is safe and boring." Agreement isn't validation. It's politeness.

Focus Group assembles 2–6 experts from a roster of 19 personas: CEO, Devil's Advocate, Consumer Psychologist, CMO, Growth Hacker, Brand Strategist, Privacy Guardian, Legal Counsel, Sales Director, Creative Director, Data-Driven Strategist, Crisis Strategist, and more. They argue your strategy. They find weaknesses. They produce a synthesis. Not politely.

Every panellist reads your Brand Vault and Memory Vault before the debate begins. They're not debating in abstract — they're debating YOUR brand, YOUR market, YOUR strategy. The Devil's Advocate will find the flaw you missed. The Consumer Psychologist will tell you why your target audience won't care. The Growth Hacker will tell you it's too slow.

At the end: a structured synthesis with key insights, points of agreement, points of tension, and recommended actions. Plus an auto-generated infographic summarising the debate. Cheaper than a real focus group. Arguably more honest — because AI personas don't worry about office politics.

HOW IT WORKS

What Focus Group gives you.

01

Curated Expert Panels

Choose 2–6 participants from 19 expert personas: CEO, CMO, CFO, Creative Director, Data Strategist, Cultural Strategist, Growth Hacker, and more.

02

Real-Time Debate

Watch experts challenge each other's perspectives, build on ideas, and reach synthesis — just like a real boardroom.

03

Synthesis & Infographic

Get a structured synthesis of the debate plus an auto-generated infographic summarising key insights.

04

Brand Context Loaded

Every panellist reads your Brand Vault and Memory Vault. The debate is about YOUR brand, not generic theory.

05

Observer vs Contributor Modes

Watch the debate unfold, or jump in and steer the conversation yourself.

USE CASES

What people build with Focus Group.

Test a campaign concept with a simulated C-suite panel

Debate pricing strategy with CFO, CMO, and Growth Hacker perspectives

Get creative direction reviewed by a Creative Director and Brand Strategist

Stress-test a go-to-market plan from multiple executive angles

Explore new market entry with regional and cultural perspectives

INTEGRATED CONTEXT

Every capability knows your brand.

Focus Group reads your Brand Vault, Memory Vault, and project context automatically. No re-briefing. No copy-pasting. Just continuity.

BRAND VAULT

Your brand, loaded

Brand guidelines, tone of voice, visual identity, messaging pillars — always available, always applied.

MEMORY VAULT

Your market, remembered

Competitor research, audience data, past campaigns, market intelligence — accumulated and searchable.

PROJECTS

Your work, organised

Every conversation belongs to a project. Every project has history, context, and continuity.

FROM THE BLOG

Real stories. Real problems. Real escapes.

EXPLORE MORE

Other capabilities

Assemble your panel. Start the debate.

Free to start. No credit card. Unlimited users.

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  1. 04 Governance & Collaboration
  2. 03 Capabilities → Focus Group
  3. 02 Knowledge & Context
  4. 01 AI Stack

Focus Group sits on Layer 03 of the gimmefy intelligence infrastructure. The other three layers are what make it work.

See all four layers