
Escaping the Messy Middle… almost there
EVALUATE
The simulated audience. Nineteen personas you can convene as a panel to pressure-test campaigns before they hit the market.
Run simulated focus groups with C-suite executives, creative directors, and domain experts — debating your strategy in real time.
19
Expert Personas
6
Max Panellists
1
Synthesis Report
Your strategy survived a meeting where everyone agreed. That's not a test. If everyone in the room agrees, your room is too small.
The Groupthink Tax — the most expensive strategy isn't the one that fails. It's the one that fails after everyone agreed it was brilliant.
HOW IT WORKS
Choose 2–6 participants from 19 expert personas: CEO, CMO, CFO, Creative Director, Data Strategist, Cultural Strategist, Growth Hacker, and more.
Watch experts challenge each other's perspectives, build on ideas, and reach synthesis — just like a real boardroom.
Get a structured synthesis of the debate plus an auto-generated infographic summarising key insights.
Every panellist reads your Brand Vault and Memory Vault. The debate is about YOUR brand, not generic theory.
Watch the debate unfold, or jump in and steer the conversation yourself.
USE CASES
Test a campaign concept with a simulated C-suite panel
Debate pricing strategy with CFO, CMO, and Growth Hacker perspectives
Get creative direction reviewed by a Creative Director and Brand Strategist
Stress-test a go-to-market plan from multiple executive angles
Explore new market entry with regional and cultural perspectives
INTEGRATED CONTEXT
Focus Group reads your Brand Vault, Memory Vault, and project context automatically. No re-briefing. No copy-pasting. Just continuity.
BRAND VAULT
Brand guidelines, tone of voice, visual identity, messaging pillars — always available, always applied.
MEMORY VAULT
Competitor research, audience data, past campaigns, market intelligence — accumulated and searchable.
PROJECTS
Every conversation belongs to a project. Every project has history, context, and continuity.
FROM THE BLOG
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Focus Group sits on Layer 03 of the gimmefy intelligence infrastructure. The other three layers are what make it work.
See all four layers