Run the infrastructure. Under your brand.
We're the engine room. You keep the relationship, the margin, and the methodology. Four layers, one platform, fully isolated, fully branded as yours.
Partners in Amsterdam · Australia · Europe · India. 5× ROAS in six months · SOC 2 Type II · ISO 27001.
Where every agency, consultancy and solutions firm finds itself in 2026.
Marketing leaders agree on two things now. AI is non-negotiable. And getting it right has nothing to do with picking the latest model.
Every client conversation has an AI workflow question buried in it. Pitches are being benchmarked against productivity gains. Junior teams are quietly producing work that senior teams used to gatekeep. Retainers are being re-priced. Boards are asking what the AI strategy looks like — not as a curiosity, as a budget question.
And every firm we speak with is working out the same uncomfortable thing: the firms that win the next wave aren't the ones with the most subscriptions, the cleverest prompts, or the youngest team. The firms that win are the ones that put infrastructure in place. Anything less keeps you in the messy middle — and your clients in it with you.
This page is for any organisation that has worked that out, and is asking the next question — do we build the infrastructure ourselves, or do we join one that already exists.
Leveraging AI properly is not a model choice. It's an infrastructure choice.
Models are an ingredient. Not a meal. Four things have to be present, working in concert, before AI starts producing real marketing outcomes.
The choice isn't buy AI tools or wait. It's build the four layers yourself, or join an infrastructure that's already there.
Your platform. Branded as yours. End to end.
Day one, you receive a fully isolated, fully branded instance of the four-layer infrastructure — under your brand, on your domain, in your colours, with your name on every screen and every email.
Your client signs in to your platform. They see your logo, your hero, your typography, your support email, your terms. They cannot reach gimmefy. They will not know we exist. As far as they are concerned, the AI infrastructure they are using is yours — because it is.
Underneath that branded shell, your clients run on the full four-layer infrastructure. The complete platform. Nothing held back.
What's white-labelled — thirty-plus properties, eight categories
This is not a skin on someone else's product. It is a multi-tenant infrastructure engineered ground-up so each partner gets a fully isolated, fully branded environment.
What this does for your client relationships.
An AI infrastructure that carries your name changes the kind of partner you can be to a client.
Stickier relationships, naturally.
Every client who builds a Brand Vault, accumulates memory, and runs their workflows inside your platform raises their own switching cost without you having to engineer one. The platform becomes their AI operating system; you are the firm that runs it for them.
Co-creation, not vendor management.
Onboarding a client onto your platform is a different conversation from sending them a software invoice. You sit alongside them, build their vault together, turn their methodology into a Maestro, encode their content rhythm into a Playbook.
Pride. Yours, and theirs.
When a client opens the AI workspace and sees your name across the top — your colours, your typography, your tone of voice — there is a quiet credit to the relationship. The platform reinforces your brand every time it is used.
A defensible product line.
Custom Playbooks, Maestros and Skills built on top of your branded instance become IP no competitor can copy. They live inside your platform, not in a prompt library someone can screenshot.
When the client's AI infrastructure has your name on it, you stop being the agency they hire. You become the foundation their marketing runs on.
Encode your methodology into the platform's bones.
A Maestro is a model with a job description. A Skill is a focused tool that does one thing brilliantly. A Playbook is a multi-step workflow that finishes itself.
The day-one platform comes with our standard library. The real differentiation comes from custom capabilities that encode your firm's intellectual property, methodology and points of view. We are not building a prompt library a competitor can copy. We are encoding your IP into the platform's bones. Bespoke builds, priced as one-time fees.
No minimum, no obligation. You can launch with zero customisations and add them as client demand emerges. Each customisation is yours, deployed inside your platform, and not available to other partners.
You basically pay for usage.
All four layers of the infrastructure for one usage fee. What you do with it commercially — bundle it, charge for it, mix it with your service layer — is up to you.
Mostly, you pay us for what your clients actually do. There is a small monthly minimum that includes a generous credit bundle, additional credits billed on actuals, and a tiny per-active-user count that scales in step with your client book. No long lock-ins. No hidden minimums. No surprise overages. You can see consumption in real time.
What's included in that usage fee. 48 frontier AI models from 10 providers, kept current. Brand, Memory and Personal Vaults — the entire context system. All ten capability areas. Workspaces, RBAC, audit logs, 470+ row-level security policies, SOC 2 Type II, ISO 27001. Hosting, uptime, model upgrades, security patches, infrastructure. Setup configuration, your branded subdomain, partner admin panel. You pay for usage. Everything else is taken care of.
There is also a small one-time setup to stand the platform up under your brand and a modest annual licence that unlocks reselling rights and the partner admin panel. Indicative figures are sized to the client book and capability mix you have in mind, and shared in the term sheet that follows the alignment call.
Whatever pricing model fits your business will fit ours. Bundle the platform inside your retainers. Sell it as a standalone subscription. Charge per project. Charge by outcome. Pair it with strategy days. Your client never sees how we charge you. We never see how you charge them. The only thing we ask: that the platform is presented as yours. Which is exactly how we set it up.
What this would cost you to build yourself.
The honest comparison isn't buy gimmefy or buy a competitor. It is join us, or build the same four layers in-house.
- Hire AI engineers, MLOps, security and infrastructure leads. A standing team of six to twelve, in perpetuity.
- Integrate and re-integrate forty-plus frontier models from ten providers as they ship, deprecate and shift in price.
- Build vaults, brand-context retrieval, memory accumulation, role-based ownership, vault toggling — from scratch.
- Encode marketing-native workflows — Studio, the four media hubs, Playbooks, Maestros, Skills, Focus Group, Model Council. Hundreds of edge cases, thousands of tests.
- Engineer multi-tenant governance — RBAC, audit logs, hundreds of row-level security policies, SOC 2 Type II, ISO 27001, GDPR, CCPA, zero-retention APIs. Separate compliance team. Annual audits.
- Stand up the front-end, the partner admin panel, the multi-tenant data isolation, the white-label theming engine. Maintain it forever.
- Twelve to eighteen months before the first client touches it. Investment running into the millions before launch. Tech debt the day after launch.
- No team to hire. We are the team.
- Forty-eight models, kept current automatically.
- The full Knowledge & Context layer, day one, in your colours.
- Ten capability areas live on day one.
- Layer 04 is already there. Compliance held. Audits passed.
- Your branded admin panel configured in weeks. Maintained by us, indefinitely.
- Branded instance live in weeks. No upfront capital. You pay for usage.
The build-versus-join calculus is not a close call. We've done the build. You get to join.
A structured launch. And an embedded partner for the first ninety days.
From signing to first client, in a clear sequence. From the client's perspective, this is your platform — your brand on the screen, your domain in the URL, your support email in their inbox. We stay invisible by design.
Tier 1 is you. Tier 2 is us. A client emails you with a problem. If it is strategic or usage-related, you handle it as the expert in their brand and their workflow. If it is technical, you raise it with us through your dedicated partner channel. We diagnose and fix. You communicate the resolution back to the client, in your voice, on your timeline. The client never sees an escalation. The client never sees us.
Twenty pages. For prospective partners.
The full breakdown — situation, the four layers, what's white-labelled, the competitive edge, custom builds, commercial structure, build-vs-join, onboarding, partner economics. Public download. No form.
Already running their own AI marketing businesses on us.
White-label partners running their own AI marketing businesses on gimmefy — under their own brands, with their own pricing, with their own client books — operate today across Amsterdam, Australia, India and Singapore. On three continents. Most blend platform sales with their service layer; the strongest hit 5× ROAS within six months.
Existing partner roster · Three continents · Run-rate, not forecast.
"The kettle is on. We're in the messy middle too, sometimes. We just have a better way out. If you'd like to see what running this looks like under your brand — three doors, five minutes, same-day reply."
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