Escaping the Messy Middle… almost there
Playbooks · IN YOUR PLATFORM
Playbooks run a sequence of steps to make a deliverable. Build your firm’s process into work that clients and colleagues can use again.
Playbooks coordinate a sequence of tasks into a workflow. The output of one step can inform the next, rather than leaving the user to move everything around manually.
People get a process to follow across research, thinking and production. Useful when the real job is larger than one prompt.
Productise a method your firm has built over years. Use it to make your own team’s delivery more repeatable, then offer the same process to clients between workshops. Your expertise gains a form people can keep using and paying for.
Field, Rowe turns its positioning method into three steps: diagnose the audience problem, decide on a supported direction, then create the campaign brief. Its own team uses the process first; a client can later use it as part of an ongoing service.
Capabilities can be hidden, configured, customised or enhanced around your business and customer needs. Deeper development is scoped separately.
Proprietary workflows need definition, implementation, evaluation and upkeep. Customisation is a scoped service, not unlimited software development in a subscription.
