Your brand sounds different every time someone writes for it.
The website sounds corporate. Social sounds casual. Email sounds like a different company entirely. There's no voice guide — or there is one, but it's a PDF from 2019 that nobody can find. Every new writer, agency, or AI tool starts from scratch and invents a new version of your brand.
The Hack: The Consistent Voice
Open Skills. Find Brand Voice Development.
Navigate to Skills — the full grid of specialist generators.
The Walkthrough
Open Skills. Find Brand Voice Development.
Navigate to Skills — the full grid of specialist generators.
Click on Brand Voice Development.
The skill builds brand archetype analysis, tone mapping, and voice guidelines. Tags: branding, content.
Fill in the basics.
What you need (Brand Voice Guide), brand name, offer in one sentence, primary goal, target audience, and customer stage. The form structures the brand thinking.
Autofill pulls your brand context.
The AI drafts the brief — reflecting your heritage, audience, and communication goals. All from your Brand Vault.
Review channel and format details.
Primary channel, length constraints, desired CTAs, number of variants, and email-specific settings. Additional context about your brand's personality and tone.
The agent builds your voice guide.
It extracts what your brand sounds like, what it doesn't sound like, one-sentence offer, and channel-specific adaptations. Then it starts building.
A complete brand voice guide.
Tone attributes, do/don't examples, channel-specific adaptations, and a voice decision matrix. Every writer, agency, and AI tool now has the same playbook.
What Actually Changes
Every channel sounds different. Every new writer invents a new version of your brand. The voice guide is a PDF from 2019 that nobody can find.
A complete brand voice guide with tone attributes, do/don't examples, channel-specific adaptations, and a voice decision matrix — so every touchpoint sounds like the same brand.