Your personas are fiction. Your customers are real.
Someone made personas two years ago. They have names like 'Marketing Mary' and hobbies like 'yoga.' Nobody uses them because they don't reflect how actual customers behave, what they need, or why they buy. Demographics don't buy your product — routines do.
The Hack: The Data Persona
Open Skills. The full grid of specialist generators.
Navigate to Skills — fifteen one-brief generators, each built for a specific marketing job.
The Walkthrough
Open Skills. The full grid of specialist generators.
Navigate to Skills — fifteen one-brief generators, each built for a specific marketing job.
Find Customer Segmentation & Persona Development.
Scroll down and click on the skill. It uses Jobs-to-Be-Done methodology, behavioural segmentation, and persona mapping.
Fill in your business context.
Company name, industry, business model, company size, business context and goals, and existing segments. The form structures the thinking that usually gets skipped.
Autofill drafts the brief from your Brand Vault.
The AI pulls your brand context, target audience, and business goals to draft the full brief. You review and refine.
Add positioning and competitor context.
Persona format, competitor audiences, brand positioning, and value proposition — all pre-populated from your vault, all editable.
Behavioural personas. Not demographic fiction.
A hybrid behavioural and needs-based segmentation with real personas — each with demographics, goals, frustrations, and buying triggers. 'Demographics don't buy kopi; routines do.'
What Actually Changes
Fictional personas with made-up names and irrelevant hobbies that nobody on the team actually uses for decision-making.
Behavioural personas built on Jobs-to-Be-Done methodology — with real goals, real frustrations, and real buying triggers that your team will actually reference.