Messy Middle Comic
Messy Middle #016: The Acronym That Heard Itself
gimmefy coined 'Brand Operating System' and immediately asked itself: 'Wait... is that just BS?' This is the comeback post. We've been quiet....
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Messy Middle #015: Is BOS BS
A marketer at a conference hears 'Brand Operating System' and rolls their eyes. 'Great, another acronym.' Then they go back to their...
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The Messy Middle — Why 83% of AI Marketing Projects Fail (And How to Escape)
83% of AI marketing projects fail past pilot. The Messy Middle is why. Comics, case studies, and the escape plan.
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Messy Middle Comic: The Cybersecurity Genie
Data privacy, security audits, and the marketer caught in the crossfire.
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Messy Middle #003: Zero-Click Search Kills the Blog
Episode 003 of The Messy Middle. That blog post you spent three weeks crafting? Google answered the question in a featured snippet....
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Messy Middle Comic: The Performance Review Weapon
When marketing metrics become ammunition in office politics.
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Messy Middle Comic: The China Tech Wild Card
New platforms, new rules, new competition. The global marketing landscape just got wilder.
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Messy Middle Comic: The Broke Consumer Pivot
When your target audience can no longer afford what you are selling.
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Messy Middle Comic: The Shopping Ad Trap
Shopping ads that look perfect on paper but perform like a slow-motion car crash.
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Messy Middle Comic: The Autonomous Delusion
AI promised to do it all. Reality had different plans.
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Messy Middle Comic: The Policy Paradox
When the policy says one thing and the market says another, marketers get crushed in the middle.
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Messy Middle #014: What Is Marketing, Actually?
Marketing is the gap between what we say we do and what we actually do.