for consultancies

Handover. Then the year after.

A short film about the year consultancies are having, and the work that keeps running after handover.

Under 3 minutes · sound on · captions are in the picture


The partners’ pipeline whiteboard on handover night: the client ran its own market scan with AI, day rates down, a pitch lost to a firm with its own AI platform, analyst work that takes minutes, an AI clause in the contract, nine tool subscriptions, two projects ending with nothing signed after, and revenue that stops at handover
the squeeze

The pipeline looks like this now.

  • Clients run their own discovery with AI before you arrive.
  • Procurement wants lower day rates, or pay on results.
  • Pitches go to big firms with their own AI platforms.
  • The analyst work takes minutes now.
  • Every contract has an AI clause.
  • When a project ends, so does the revenue.
46%
of UK consulting firms saw their fee income fall in 2025
Oxford Economics for the MCA, July 2026
−24%
UniCredit’s spend on outside consultants, first half of 2026
Financial Times, August 2026
US$3bn+
set aside by one Big Four firm for its own generative AI, through FY2030
Deloitte, September 2025
34%
of office staff have put customer data into public AI tools
Wakefield Research for PagerDuty, June 2026

the question

“Great work, Daniel. Honestly, next time, couldn’t we just do this ourselves, with AI?”The client’s COO, the night of handover

It comes from a client who liked the work. And sixty people are counting on the answer.

An email from the client’s COO on the founding partner’s laptop: Great work, Daniel. Honestly, next time, couldn’t we just do this ourselves, with AI?

So keep it running.

Don’t hand the thinking over in a PDF. Your method lifts off page three of the report and keeps running, for every client, every month, on your own platform.

The firm’s framework on page three of the report, lifting off the paper as a live workflow on screen
Step 1

Ground

The market, the competitors, what people say.

Step 2

Size

The numbers, yours and the client’s.

Step 3

Test

A simulated panel of the client’s buyers.

Step 4

Choose

The models argue the options.

Step 5

Run

Watched and reported, every month.

The Ashby Five, the method of the firm in the film, running as a workflow on its own platform. Yours runs the same way, in your words.


the year after

The same firm. Your method, running.

Your name, your colours, your address, and your method built in. Here is what changes for a consultancy.

The firm’s method running as a workflow for one client, month seven

+Your method, productised

Your framework runs as a workflow every client uses, every month. The work renews instead of ending at handover.

The Research Desk: a market scan with its sources

+Discovery in days

The market scan takes days, not weeks, and the research keeps running after you hand over.

Simulate: a panel of the client’s buyers reacting to two options

+Proof before you recommend

Test the answer on a simulated panel of the client’s buyers, and let Model Council argue the options.

An analyst presenting the buyer-panel results to the founding partner and the client

✓Your people move up

Analysts run the method for more clients, and get to the senior work sooner.

A | B | C

✓Every client walled off

A brand world for each client, kept apart, so client data stays where the contract says it should.

The firm’s own sign-in page at platform.ashbyandhale.com, in navy and brass

✓Your name, your domain

Your name, your colours, your address. Your method inside.

The Delivery Box: a board film is ready, asked for by an analyst in the London team

+The Delivery Box

Anyone on the team can ask for help. Send a brief, get finished work back. No in-house delivery team to maintain.

Model Council: the leading models side by side on one question

✓No tech team

You do the thinking. Every leading AI model is kept up to date for you, with nothing to upgrade.

9 → 1

✓Pay for what you use

Nine subscriptions become one bill. You and your clients pay for what you use.


already running

Under their own names. Same engine.

Consultancies and agencies, from boutiques to global networks, already run their own platform on gimmefy, each with its own method built in. Banks, telcos and governments use it.

A pin board of partner sign-in pages from firms in Amsterdam, Australia, Southeast Asia, the Middle East and India, each under its own name DBS, Singtel, Unilever, Volvo, NTUC, Singlife, Motul and IMDA
Google for Startups Cloud ProgramAn IMDA Spark company

the question every consultancy asks us

Why not just use ChatGPT or Claude? We don’t race the models. We ride them.

We get asked that a lot, and we ask it ourselves. The models get better every few weeks, so we don’t race them. We ride them. What we build is the part they don’t hold: a brand world for every client, kept apart and kept current, and the work a chat window can’t do, like months of listening to a market or a panel of the client’s buyers before you recommend. And if your team already loves its AI agent, keep it. It works on gimmefy, with your clients’ brand worlds and your method, and the work comes back on brand.

01

The deepest brand world

Identity, tone, products, audiences and past work for every client, kept apart and kept current. Our lane, and we mean to win it.

02

What a chat window can’t do

Months of listening, your clients’ own data, buyer panels before you recommend, a council of models, your method run every month.

03

Your AI agent as a partner

Bring your own Claude or ChatGPT. Connected through MCP, it works on your platform with your brand worlds and your method.

your AI agent + gimmefy
Your AI agent brings
Claude, ChatGPT, Gemini
  • Brilliant reasoning and writing
  • Speed, at any hour
  • The way your team already works
  • Every new model, the day it ships
gimmefy brings

A brand world for every client

Identity, tone, products and audiences, kept apart and current.

Live data from the market

Social listening, news, search rankings and AI visibility, week after week.

Your clients’ own numbers

Google Analytics, Search Console, Shopify, Meta Ads, HubSpot.

Your method, as a workflow

Every step of your framework, run the same way for every client.

Proof before you recommend

Simulated buyer panels and a council of models.

Your name, your rules

Every client walled off, unlimited users, your own domain.

Together, they make on-brand marketing magic. Connect your AI agent to your platform through MCP and it works with all of this: the smarts are theirs, the brand worlds, your method and the specialist marketing skills are yours.


what’s underneath

Four layers, in plain words.

+Your own platformYour name on the door, your method inside. The Delivery Box whenever anyone needs a hand.
04GovernanceOne workspace for every team, office and client. Every client walled off.
03AgentsSpecialist skills for every job, including your own method.
02KnowledgeEverything about every client: brand, market, buyers, past work. Kept apart.
01ModelsEvery leading AI model, kept up to date for you. Nothing to upgrade.

platform.yourfirm.com
A white-label sign-in page under the firm’s own name
yours is already built

Your name on the door. Live in hours.

Say the word and your platform goes live under your name, in your colours, at your own address, with your method inside. We set up your sign-in page before we meet.

A sign painter gilding the firm’s name on the glass above the door

it’s all yours

Claim your platform, with USD 1,200 in AI credits.

2,000
credits on day one
1,000
credits every month, for ten months
12,000
credits in all, worth USD 1,200

No card. No contract. No questions asked.

Tell us who you are and we set up your platform under your name, in your colours, at your own address, ready for your method. It takes hours, not months. Or write to support@gimmefy.ai.

Made on gimmefy. Every shot, image and note of music in the film was made on gimmefy, most of it on Ashby & Hale’s own platform, a demo firm we set up as a real white label for the film.