The Messy Middle Journal

Stories from the messy middle of marketing.

All Journal Messy Middle Comic Messy Middle Helpline Off the Leash Platform The Daily Run White Label
What ChatGPT, Claude, Perplexity, Gemini and Grok say about Jollibee Singapore
The Daily Run

What ChatGPT, Claude, Perplexity, Gemini and Grok say about Jollibee Singapore

We audited five AI engines on what they tell the public about Jollibee Singapore. Four get the halal question right. One gets...

gimmefy · Jul 27 · 2 min read
Should Jollibee Singapore go plant-based? Five experts fought about it so nobody has to guess
The Daily Run

Should Jollibee Singapore go plant-based? Five experts fought about it so nobody has to guess

A five-expert AI panel debated Jollibee Singapore's plant-based question for 32 rounds. The verdict is an 80-cent swap and a five-second ritual.

gimmefy · Jul 27 · 2 min read