Finance sends an email asking to itemize the team’s AI tool subscriptions for Q2 audit. What starts as a simple task turns into archaeological horror. 7 AI tools. 3 do the same thing. 1 nobody has logged into since 2024. And an auto-renewal hitting TOMORROW for $2,400/year. ‘Oh, I signed us up for two more yesterday. They’re game-changers!’
The Messy Middle Is Real
This is Messy Middle #034 — part of our ongoing comic series about the chaos, comedy, and quiet desperation of modern marketing teams trying to make AI work.
Every comic is based on real conversations with real marketers. If it feels personal, that’s because it is.
gimmefy is a Brand Operating System — not another AI tool. One platform. Ten capabilities. Zero duct tape. See how it works →
Catch up on the full Messy Middle series at gimmefylabs.com/messymiddle