Your competitor just relaunched. Your boss noticed before you did.
New messaging. New positioning. New features section. Something is different and you need to know what before your 3pm meeting.
Your current workflow: screenshot their homepage, copy-paste the new headlines into a doc, manually compare with the old version, and hope you caught everything. You won’t catch everything.
Competitive intelligence in most marketing teams is someone with too many browser tabs doing manual comparison. Screenshot this. Copy that. Note the new headline. Did the pricing page change? When did they add that testimonial section?
It’s valuable work that nobody has time to do properly. So it gets done quickly, which means it gets done badly. Key changes get missed. Positioning shifts go unnoticed until they’ve already affected the market.
The Hack: Paste the URL, Get the Full Breakdown
Drop any URL into Studio and the AI reads the entire page — messaging, positioning, features, offers, CTAs, pricing language, social proof. Everything visible on the page, analysed in 30 seconds.
With Brand Vault active, it doesn’t just analyse the page. It analyses it relative to your positioning. ‘Here’s what they changed. Here’s what it means for you.’
Paste Competitor URL
Drop any website URL into Studio. The AI extracts structured content from the page.
The 6-Step Walkthrough
Open Studio
Your competitor just relaunched. Time to find out what changed.
Paste the URL
Any web page. Any competitor. Just drop the link into the chat.
Page Loading
AI reads the entire page. Every section. Every claim. Every CTA.
Content Analysis
Messaging, positioning, offers, CTAs — all broken down and organized.
Competitive Breakdown
What they changed, what they’re emphasizing, what’s new. Complete analysis.
Full Page Intelligence
No more screenshot-and-paste. One URL. Complete analysis. Ready for your meeting.
What Actually Changes
Screenshot. Copy-paste. Manual notes. An hour later you have a messy doc that covers about 60% of the changes. You missed the pricing page update entirely.
One URL. Thirty seconds. Complete page analysis: messaging, positioning, offers, social proof, CTAs. With Brand Vault active, it tells you what this means for your competitive position.
Your competitor’s website is their strategy doc — they just published it for free. URL Scrape reads it for you.
Not Just for Competitors
Analyse your own pages. Drop in a landing page URL before launch and get a messaging audit. Paste a partner’s website to understand their positioning before a co-marketing campaign. Scrape an industry publication for trend data.
Any URL becomes a conversation. And with Brand Vault active, every analysis is contextual to your brand.
Quick Answers
Does it work with any website?
Most public websites, yes. It reads the visible page content — text, headings, links, images, structure. Some heavily JavaScript-rendered sites may have limitations.
Can I compare two URLs?
Yes. Paste two competitor URLs in the same conversation. ‘Compare the messaging on these two homepages’ or ‘How does our landing page compare to theirs?’
Does it store the page content?
The analysis happens in your conversation. The page content isn’t permanently stored — it’s processed in real-time. Run it again anytime for the latest version.