Messy Middle
The Messy Middle — Why 83% of AI Marketing Projects Fail (And How to Escape)
83% of AI marketing projects fail past pilot. The Messy Middle is why. Comics, case studies, and the escape plan.
Messy Middle
Messy Middle Comic: The Cybersecurity Genie
Data privacy, security audits, and the marketer caught in the crossfire.
Messy Middle
Messy Middle #003: Zero-Click Search Kills the Blog
Episode 003 of The Messy Middle. That blog post you spent three weeks crafting? Google answered the question in a featured snippet....
Messy Middle
Messy Middle Comic: The Performance Review Weapon
When marketing metrics become ammunition in office politics.
Messy Middle
Messy Middle Comic: The China Tech Wild Card
New platforms, new rules, new competition. The global marketing landscape just got wilder.
Messy Middle
Messy Middle Comic: The Broke Consumer Pivot
When your target audience can no longer afford what you are selling.
Messy Middle
Messy Middle Comic: The Shopping Ad Trap
Shopping ads that look perfect on paper but perform like a slow-motion car crash.
Messy Middle
Messy Middle Comic: The Autonomous Delusion
AI promised to do it all. Reality had different plans.
Messy Middle
Messy Middle Comic: The Policy Paradox
When the policy says one thing and the market says another, marketers get crushed in the middle.
Messy Middle
Messy Middle #014: What Is Marketing, Actually?
Marketing is the gap between what we say we do and what we actually do.
Messy Middle
Messy Middle #013: The Chief Prompt Officer Salary Dispute
Adding 'make it pop' to the end of a ChatGPT request doesn't make you Steve Jobs, Jordan.
Messy Middle
Messy Middle #012: Priya Carries the Whole Thing
There's always one person who actually makes the AI tools work. Her name is Priya and she's exhausted.