Maya needs to present the team’s ‘AI strategy’ to the board. The strategy is: ‘we use AI.’ That’s it. But it needs to be a 30-slide deck with a roadmap, KPIs, and a ‘maturity model.’ The management consultant bills $80K for the same deck she gave the last three companies with the logo swapped. The two decks have the same typo on slide 14.
The Messy Middle Is Real
This is Messy Middle #031 — part of our ongoing comic series about the chaos, comedy, and quiet desperation of modern marketing teams trying to make AI work.
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