Maya demands a 3,000-word SEO thought leadership piece. Priya tries to explain that Google’s AI Overviews just answer the question without linking to them anyway. ‘We just spent $4,000 on an article so an AI could summarize it into one bullet point that doesn’t credit us.’ The rules of content marketing keep shifting. Are you still playing by 2022 rules?
The Messy Middle Is Real
This is Messy Middle #028 — part of our ongoing comic series about the chaos, comedy, and quiet desperation of modern marketing teams trying to make AI work.
Every comic is based on real conversations with real marketers. If it feels personal, that’s because it is.
gimmefy is a Brand Operating System — not another AI tool. One platform. Ten capabilities. Zero duct tape. See how it works →
Catch up on the full Messy Middle series at gimmefylabs.com/messymiddle