The team spent $40K on an AI analytics dashboard with 47 custom views. Nobody has logged in since the onboarding demo. Derek asks for a ‘quick data pull’ and three people send three different numbers from three different tools within four minutes. The intern built his own version in a Google Sheet during the demo because ‘it was taking too long.’
The Messy Middle Is Real
This is Messy Middle #024 — part of our ongoing comic series about the chaos, comedy, and quiet desperation of modern marketing teams trying to make AI work.
Every comic is based on real conversations with real marketers. If it feels personal, that’s because it is.
gimmefy is a Brand Operating System — not another AI tool. One platform. Ten capabilities. Zero duct tape. See how it works →
Catch up on the full Messy Middle series at gimmefylabs.com/messymiddle