Finance finally asks: ‘what are we actually paying for?’ The team discovers they have 11 AI subscriptions, 4 of which do the same thing, 2 of which were ‘cancelled’ but are still billing, and 1 that nobody can identify at all. The login credentials are in a Google Doc shared with ‘anyone with the link.’ gimmefy: one platform, one bill.
The Messy Middle Is Real
This is Messy Middle #019 — part of our ongoing comic series about the chaos, comedy, and quiet desperation of modern marketing teams trying to make AI work.
Every comic is based on real conversations with real marketers. If it feels personal, that’s because it is.
gimmefy is a Brand Operating System — not another AI tool. One platform. Ten capabilities. Zero duct tape. See how it works →
Catch up on the full Messy Middle series at gimmefylabs.com/messymiddle