A marketer types into ChatGPT: ‘Write me a social post for our new product launch.’ Gets a generic post that sounds like every brand ever. Sighs. Opens another tab. Pastes brand guidelines. Pastes the brief. Pastes last quarter’s results. ‘Wouldn’t it be nice if the AI just… knew all this already?’ Context isn’t a feature. It’s the whole game.
The Messy Middle Is Real
This is Messy Middle #017 — part of our ongoing comic series about the chaos, comedy, and quiet desperation of modern marketing teams trying to make AI work.
Every comic is based on real conversations with real marketers. If it feels personal, that’s because it is.
gimmefy is a Brand Operating System — not another AI tool. One platform. Ten capabilities. Zero duct tape. See how it works →
Catch up on the full Messy Middle series at gimmefylabs.com/messymiddle