Every marketing dollar tells a story — but only if you know how to read it.
You're spending across five channels and can't tell which one is actually driving conversions. Last-click attribution gives all the credit to the final touchpoint. First-click gives it all to the first. Neither is true. And your budget allocation decisions are based on whichever model makes the loudest channel look best.
The Hack: The Attribution Clarity
Open Skills. Find Attribution Modeling.
Navigate to Skills — the full grid of specialist generators.
The Walkthrough
Open Skills. Find Attribution Modeling.
Navigate to Skills — the full grid of specialist generators.
Click on Attribution Modeling & Funnel Analysis.
Custom attribution frameworks, multi-touch attribution, first-touch/last-touch analysis, marketing mix modelling, and funnel mapping.
Define your business context and funnel.
Primary business goal, what decision this analysis should change, business model, primary conversion, current funnel stages, and analysis time window.
Autofill builds the brief from your brand.
The AI drafts the full brief — channels, budget allocation, and conversion tracking setup. All from your Brand Vault context.
Review channels and budget context.
Current channel mix, budget allocation, and conversion tracking setup. The brief structures the attribution thinking most teams skip.
The agent builds your attribution framework.
It analyses your funnel, identifies the Online-to-Offline gap, and recommends a data-driven attribution model with machine learning.
A strategic attribution analysis.
Data-Driven Attribution with offline integration, channel-by-channel analysis, budget reallocation recommendations, and a measurement framework you can actually implement.
What Actually Changes
Last-click attribution giving all credit to the final touchpoint. Budget decisions based on whichever model makes the loudest channel look best.
A data-driven attribution framework with multi-touch analysis, channel-by-channel breakdown, and budget reallocation recommendations based on actual contribution.