Messy Middle
Messy Middle #011: Buying Software Because Competitors Did It
We don't have a use case yet but the competitor mentioned it in their investor deck so now it's urgent.
Messy Middle
Messy Middle #010: Fifteen Subscriptions, Zero Outputs
We have 15 AI subscriptions and the output still looks like it was written by a committee of strangers. Because it was.
Messy Middle
Messy Middle #009: The AI-Generated Competitor Analysis
We used AI to analyze our competitors. It analyzed their AI-generated content. We're now in a recursive loop of meaninglessness.
Messy Middle
Messy Middle #008: The Measurement Theater Awards
And the award for Most Elaborate Dashboard That Nobody Uses goes to... the marketing team, again.
Messy Middle
Messy Middle #007: Six Interns With Chronic Amnesia
We aren't saving time, Derek. We just hired a team of interns who forget who we are every time we refresh the...
Messy Middle
Messy Middle #006: Slightly Better Shades of Brown
Our AI generated 47 social posts. They were all technically correct. They were all the same shade of beige.
Messy Middle
Messy Middle #005: Re-Educating The Machine Every Morning
Every day I paste our brand guidelines into ChatGPT. Every day it forgets. We're in a relationship with a goldfish.
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Messy Middle #004: The Brand Voice Document Nobody Reads
We have a 47-page brand guide that every tool ignores and every new hire skims. But hey, the fonts are gorgeous.
Messy Middle
Messy Middle #002: The Great AI Echo Chamber
We asked five AI tools for a content strategy. They all said the same thing. We called it consensus.
Messy Middle
Messy Middle #001: The Frankenstein Tech Stack
You didn't automate the workflow, you just digitized the chaos and gave it a monthly billing cycle.