Escaping the Messy Middle… almost there
Escaping the Messy Middle… almost there
THE PROBLEM
The press release is the most misused document in marketing. Most read like product brochures, not news. Journalists delete them in seconds because there's no story, no hook, and no reason to care.
WHAT THIS SKILL DOES
Generates AP-style press releases that journalists will actually read, structured with inverted pyramid format, accompanied by companion assets that make coverage easy.
HOW IT WORKS
Strong headline + dateline → compelling lead (5 Ws in 2 sentences) → supporting quotes → media angles + fact sheet + social announcements + Q&A document. Output: complete press kit ready for distribution.
Connect your Brand Vault and Press Release Builder autofills with your brand positioning, audience data, voice guidelines, and competitive context. Every output is already on-brand before you type a word.
Get expert-level pr strategy in minutes — with your Brand Vault doing the heavy lifting.
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