Escaping the Messy Middle… almost there
Escaping the Messy Middle… almost there
Price is not what you charge. It's what they feel.
THE PROBLEM THIS SOLVES
You're losing deals on price — but the problem isn't your price. It's how your price feels. The same number can feel expensive or cheap depending on anchoring, framing, and context.
WHAT YOU GET
Recommended pricing page
Framing alternatives
Decoy architecture
Behavioral annotations
MODELS WORKING FOR YOU
Anthropic (behavioral economics analysis) · OpenAI (pricing page mockups)
PRO TIPS
Powered by behavioral economics — anchoring, decoy effects, loss framing, reference price manipulation.
The mockups are ready to show your team.
Behavioral annotations explain the psychology behind each design choice.
TIME SAVED
Weeks of pricing research
2-4 minutes
Traditional pricing consultant
50 credits
Guesswork
Behavioral science-backed strategy
One pricing page
Multiple framing alternatives
A pricing strategy with multiple mockups: recommended pricing page, framing alternatives, decoy architecture, and behavioral annotations
Run The Price Perception LabMORE PLAYBOOKS
Find the tension. Build the campaign. Ship the plan.
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