Escaping the Messy Middle… almost there
Escaping the Messy Middle… almost there
Your message isn't boring. It's cursed — by the Curse of Knowledge.
THE PROBLEM THIS SOLVES
Your message makes perfect sense to you — and falls flat with everyone else. The Curse of Knowledge means the more you know about your product, the worse you are at explaining it to someone who doesn't.
WHAT YOU GET
Before-and-after messaging transformation
SUCCESs framework diagnosis
Six specialist rewrites
Stickiness scorecard
Implementation guide
MODELS WORKING FOR YOU
6 specialist agents, each tackling one SUCCESs dimension
PRO TIPS
Feed in any corporate messaging — the more jargon-filled, the better the transformation.
The stickiness scorecard shows exactly what changed and why.
Based on Chip & Dan Heath's Made to Stick framework.
TIME SAVED
Days of messaging workshops
2-4 minutes
Traditional messaging consultant
50 credits
Vague rewrites
Framework-driven transformation
Subjective feedback
Stickiness scorecard
A messaging transformation showing original diagnosed against the SUCCESs framework, six specialist rewrites, a before-and-after comparison, and a stickiness scorecard with implementation guide.
Run The Message Makeover MachineMORE PLAYBOOKS
Find the tension. Build the campaign. Ship the plan.
Find the tension. Build the campaign. Ship to the boardroom.
10 agents. 10 techniques. 10 ideas. One breakthrough.