It's all
yours.

The white-label agent platform for agencies and consultancies.

We help agencies and consultancies turn the threat and confusion from AI into an opportunity.

Run your clients' research, campaigns, visuals and films on a platform branded as your business. Build your method into the work and decide what to charge for it.

New accounts2,000 credits to start · no per-seat fees · no setup fee
Made on gimmefy

What should we call your platform?

On the doorField, Rowe & Partners
On the sign-in pageField, Rowe & Partners
On every sheet your client opensField, Rowe & Partners

Put your firm's name in and watch it land. Add your details and we will stand the real one up.

Brands that use it

Banks, telcos, governments and consumer brands.

DBS
Singtel
Unilever
Volvo
NTUC
Singlife
IMDA
Motul
Firms that run it under their own name

Agencies and consultancies. Their clients see their name, not ours.

Marcus
Frontier
BTDT
Curativity
Mediq
PRecious Communications
Tribes Worldwide
your logo here
For agencies and consultancies · the whole offer

Your expertise. Our four layers. Your platform.

Every firm has its own way of doing things, built over years. Frameworks, methods, workflows, what you know about each client. Bring that. We bring the four layers. Together it is a platform you take to your clients, under your name.

You bring
Your secret sauce.
Yours
Your IP
FrameworksProcessesWorkflowsSystemsKnowledge basesExpertiseData sets
Everything the firm has worked out over the years. All of it can live in the platform, as playbooks, agents, vaults and rules.
Your look and feel
FRField, Rowe & Partnersplatform.fieldroweandpartners.com
Your name, logo, colours and domain. On the door, on the sign-in page, on every sheet a client opens.
Bring what you have. All of it has a place, and none of it is homework.
+
We bring
Four layers, kept current.
Governance & collaborationworkspaces, roles, audit, white label
∞ users
Agentsresearch, campaigns, visuals, films, strategy
11 agents
Knowledge & contextbrand knowledge, rules, memory
shared context
Modelsmodel choice and updates, handled
one bill
We run it and keep it current. Model updates are our problem, not a project for your team.
=
You get
Field, Rowe & Partners' platform.
platform.fieldroweandpartners.comexample address
Field, Rowe & Partnersyour look and feel
Your IPframeworks, processes, workflows, knowledge, data sets
yours
Governance & collaboration
∞ users
Agents
11 agents
Knowledge & context
shared context
Models
one bill
Your clients sign in to your platform. We run underneath and stay out of sight.
Six firms already run it this way

Same infrastructure underneath. What each firm built on top looks like that firm.

Where does each thing go? Frameworks become a Maestro or a Lens. Methods become Playbooks. Knowledge goes into a Brand Vault, one per client. Now see what it does for the firm ↓

The opportunity

The threat, turned into an opportunity.

Clients asking what you are doing about AI. Model companies selling to them direct. A new tool every week. Put your platform in the middle of that and three doors open: deeper relationships with the clients you have, new clients you can walk in to with a product, and IP you can scale in any market.

illustrative clients
Your existing clientsDeeper. Stickier.
Client ATheir knowledge lives on your platform.Brand Vault: 14 months
Client BYour method on every brief.Brand Vault: 9 months
Client CWork they log in to, under your name.Brand Vault: 6 months
Client DOne more reason to stay.Brand Vault: 3 months

Their knowledge builds up on your platform. Every month, harder to leave.

Field, Rowe & Partners' platform
platform.fieldroweandpartners.com
Field, Rowe & Partnersyour look and feel
Your IP
yours
Governance & collaboration
Agents
11
Knowledge & context
vaults
Models
one bill
Your IP, scaled.

Your method as playbooks and agents, under your name, sold wherever you work.

EuropeAustraliaAsiaanywhere
New clientsNew business.
New client 1Something to pitch, not a slide.A working platform in the first meeting
New client 2Their Brand Vault, ready before meeting two.A sample of the work, under your name
New client 3Your method on their first campaign.Their team and yours, in one place

A product to walk in with. Their Brand Vault ready before the second meeting.

Relationships

Deeper and stickier.

Their knowledge lives on your platform. It gets better every month, and leaving means starting again.

New clients

Something to pitch.

A working platform with their brand in it, not a slide about AI in the credentials deck.

Your IP

Scaled and monetised.

Your method as playbooks and agents, under your name, in any market you choose.

What your platform does for your firm

What gets better, one by one.

Seven things that change, from the first client. Each one with the before and the after.

New revenue

AI moves from cost to revenue.

today
Cost
Revenue
with your platform+
Today

A cost line. Subscriptions, plus senior hours spent working out which tool to use for what.

With your platform

A revenue line. Access at your price. Work delivered faster, so more of it. Custom builds clients pay for and keep using. You set every price. We are not on the invoice.

Stickier relationships

Your clients stay.

M1M2M4M6M8M10M12M14
What their Brand Vault knows →Leaving = back to M1
Today

Their brand knowledge lives in your team's heads and a shared drive. When the account moves, it moves with a handover deck.

With your platform

Every brief, approved piece and source sits in their Brand Vault, on your platform. It knows more every month. Moving agencies means starting from zero somewhere else. Nobody volunteers for that.

Your IP

One method. Every client. Your price.

today
locked inThe Field, Rowe & Partners methodin the credentials deck and in three people's heads
earns only when they are in the room
with your platform
The Field, Rowe & Partners methoda Playbook · under your name · your price
Client AClient BClient CClient DClient EClient FNew 1New 2+
running for every client at once
Today

The method lives in the credentials deck and in three people's heads. It earns only when they are in the room.

With your platform

Built as a Playbook, it runs for every client at once, under your name, at your price. A strategy collective's planning method is now two playbooks. A B2B agency's sales coaching runs in Dutch. A boat builder's annual plan runs through eight lenses. IP that was locked in the firm becomes a product the firm sells.

Always current

A new model ships. It is already on your platform.

you did nothing
A model shipssomewhere in San Francisco
We wire it intested, connected, billed
Live on your platformunder your name
Today

Someone has to try it, wire it in, tell the team and update the deck.

With your platform

We add new models and handle the updates. Your clients see your platform getting better. They do not see us doing it.

Focus on the work · no AI department

You do the client work. We do the rest.

You
  • The clients and the relationship
  • The method and the judgement
  • Pricing and packaging
  • The work, signed off under your name
Us
  • Models and their connections
  • Updates and new capabilities
  • Uptime, security, backups
  • Technical support to your team, out of sight
Today

Someone senior has become the unofficial head of AI. It is not their job and it is eating their week.

With your platform

The split is written down. Nobody on your payroll watches model releases. Going grey over the technology is our job.

Scale without risk

Scale, without the risk.

what scaling usually costs
Invest in the tech
Hire a tech team
Subscribe to 37 platforms and models
A team to build it and keep it updated
A seat for every person you add
what it costs here
clients
workspaces
users
You pay for usage. That is it.
Today

Growing means a bigger tech bill, a bigger team, and another subscription for every person you add.

With your platform

Unlimited clients, workspaces and users. No tech to buy, no team to hire, no platform to maintain. Everything arrives on a platter and you pay for what gets used. The set-up for your fifth client is the same as for your first.

Lower costs

One bill instead of a pile.

Writing toolper seat
Image toolper seat
Video toolper seat
Research toolper seat
Deck toolper seat
Chat toolper seat
One moretrial, forgot
One billusage · client context attached
Today

Six subscriptions. Possibly seven. Each briefed from scratch, each a separate card on the company account.

With your platform

Text, image, video, audio and research models on one bill, with the client's context attached. Less spent on tools. Less time re-briefing.

Our commercial relationship with you

One line on the bill.

With your clients, any commercial model you like: retainer, bundle, per project, platform access. Your price on the invoice. With us, usage. You pay for what your firm and your clients use; the infrastructure, the upkeep, the experimenting, the learning and the building are ours to carry. Start with 2,000 credits and no per-seat fees.

gimmefy · what you pay uspartner
Infrastructure0
Model updates0
Maintenance and uptime0
Experimenting0
Building0
Learning the tools0
An AI team0
Per-seat fees0
Usagewhat gets used
Unlimited clients, workspaces and users. Custom playbooks, Maestros and capabilities quoted separately.
What you get

Four layers. All of them yours.

The models do the generating. The layers above them give your firm the client knowledge, specialist agents and controls needed to run the work.

Build on what you get

Your white-label platform is the starting point. Add a custom playbook, a specialist Maestro or a new capability on the same infrastructure. Turn it into a service your firm can sell.

See the custom options ↗
Your brand goes here
Governance & collaborationworkspaces, roles, audit, white label
∞ users +

Unlimited clients, workspaces and users, with access set by team and brand. Roles, approvals and an audit trail help you manage the work. No per-seat fees.

Agentsresearch, campaigns, visuals, films, strategy
11 agents +

Agents make research reports, campaign assets, visuals, films and decks. They can carry out multi-step jobs, with the work ready for your team to review.

Knowledge & contextbrand knowledge, rules, memory
shared context +

The Brand Vault holds client knowledge and approved reference material. Agents can use that context without your team putting it all into every brief.

Modelsmodel choice and updates, handled
one bill +

Text, image, video, audio and research models on one bill. We maintain the model connections and add new models without another setup project for your team.

All four layers run under your name.

  • Your name, your logo, your domainwhite label
  • Governance & collaboration

    Bring the right people together for each client.

    • Unlimited clients, workspaces and users. No per-seat fees.
    • Set access across teams and brands, workspace by workspace.
    • Roles, approvals and an audit trail.
    Add another client without buying another set of seats.
  • Agents

    Agents for the jobs your clients need done.

    • Research reports, with the sources.
    • Campaign assets in the formats you need.
    • Visuals, films, landing pages, strategy sessions.
    Reports and creative assets your team can review and deliver.
  • Knowledge & context

    Keep client knowledge with the work.

    • Brand Vaults hold brand knowledge, products, rules and reference work.
    • Use approved logos and brand rules in the work.
    • Keep approved work as a reference for future briefs.
    Less time repeating what your team already knows about the client.
  • Models

    Use current models without managing the connections.

    • Text, image, video, audio and research models.
    • We add new models and handle the updates.
    • Use the defaults, or choose a model where the tool supports it.
    One platform bill instead of separate subscriptions for each model.

Your long-term advantage / Context

AI that knows
your client's business.

gimmefy's context layer keeps the knowledge behind each client's work: their brand, market, design rules and private information. Agents use it to make work that fits the business, without your team explaining everything again.

That knowledge grows as you work together. The platform becomes more useful to the client, and your firm gives them another reason to stay.

Brand Vault / Five layers of client knowledge

01 / Identity

Who your client is.

Their audience, positioning, tone of voice and visual rules. Keep the brand facts in one place so your team does not have to add them to every brief.

Choose a layer to see what it keeps.

DAYBREAK / BRAND VAULT
ILLUSTRATIVE BRAND & CONTENTKnowledge · Labs
LENS / YOUR WAY OF THINKING

Use your firm's method.

A Lens changes how an agent approaches a brief. Choose an existing approach, or add your firm's method for use in supported work. Try the same brief through the options below.

ILLUSTRATIVE BRIEF

“Give people a reason to try our product.”

START WITH THE JOB

Make the benefit clear. Give people a simple way to try it.

INSTINCT / PERSONAL MEMORY

It remembers how you like to work.

Instinct learns useful preferences from your work and edits, so you do not have to repeat them. These memories are private to you. You can view, edit or remove them.

ILLUSTRATIVE INTERACTION
Keep the recommendation upfront.YOU
Instinct noted

Lead with the recommendation.

Brand knowledge is shared with the right client team. Personal memory stays private to each person.

It's all yours.

The platformYour name, your colours, your domain.
The workMade under your name, approved under your name.
The clientsKeep the briefs and work for each client together.
The creditYour firm gets the credit for the work.
The priceYou decide what to charge your clients.
Inside your platform

See your platform at work.

Client knowledge, specialist agents and the tools to make the work. Take a quick tour of real partner platforms.

Prefer a closer look? See the still screens
Agents on Income Insurance
01 · AgentsFind an agent for the job
income.gimmefylabs.com
Studio on Endeavour
02 · StudioBrief the work in Studio
endeavour.gimmefylabs.com
Video Hub on PRecious Communications
03 · Video HubChoose how to make the film
precious.gimmefylabs.com
Playbooks on BeenThereDoneThat
04 · PlaybooksA multi-stage workflow
strategylabs.beentheredonethat.co
Skills on Tribes Worldwide
05 · SkillsTools for specific marketing tasks
tribes.gimmefylabs.com
Beacon on Frontier Media
06 · BeaconResearch reports with sources
platform.frontieros.com
Simulate on Quorn
07 · SimulateCompare expert perspectives
quorn.gimmefylabs.com
What it makes / The work

The work. All of it theirs.

Client work and demonstrations made on gimmefy. Browse a project or choose the kind of work you want to see.

Open a client project to see the brief, the work and the source material behind it.

Client projects open under your name, on your platform. It's all yours.

Customisation / beyond white label

Add the capability your client needs.

White label already gives you a platform under your firm's name. Custom development goes further: turn your method into a repeatable service, or add a capability your client needs that isn't there yet.

A repeatable workflow

A custom playbook

Build your process into a sequence of steps. It could turn a sales call into a follow-up, or an interview into an editorial feature.

An agent with your expertise

A custom Maestro

A specialist agent built around how your firm thinks and works. Give it a defined role, your methods and the knowledge it needs.

Something the platform doesn't do yet

A custom capability

A dedicated tool, studio or application for the job. Product imaging and a brand-performance dashboard are two examples below.

Less to build

Custom tools, without starting from scratch.

Your custom tool uses the models, client knowledge, permissions and billing already in your platform. We build the new capability on that foundation, reducing the development work and cost.

ModelsClient knowledgePermissionsBilling
A service your firm can sell

Charge for the consulting and setup, then for running, managing or maintaining it. Use it to do the work for a client, or help their team use it themselves. As it becomes part of their day-to-day work, your firm has more reasons to stay involved.

Newsletter playbook
Custom playbookNewsletter playbook

A branded email newsletter from a brief. Built for a healthcare distributor.

Deal Room
Custom playbookDeal Room

Follow-up emails and coaching feedback from a sales-call transcript. Built for a B2B agency, in Dutch.

Audio to editorial
Custom playbookAudio to editorial

Editorial features from roadside interview recordings. Built for a truck maker.

Strategy architect
Custom playbookStrategy architect

Annual strategy planning using eight thinking lenses. Built for a luxury boat builder.

Product imaging studio
Tailored studioProduct imaging studio

On-model product images in multiple poses and angles. Built for a fashion label.

Crate imaging studio
Tailored studioCrate imaging studio

Product and loading-dock imagery for industrial crates. Built for a logistics-equipment maker.

RESTAURANT CHAINBRAND INDEXBrand performance · March 2026
National CRAVE index129.0↗ Growing · 8 stores tracked
133Search volume
134App sign-ups
125NPS
125Footfall
128Social sentiment
Tailored appBrand performance index

One number for brand health across every outlet, with a franchise view. Built for a restaurant chain.

B2B ideas
Custom playbookB2B ideas

Ten LinkedIn content angles for a B2B buying committee. Built for a B2B agency.

Brief builder and brief surgery
Custom playbooksBrief builder and brief surgery

Two playbooks that follow a planning method all the way to a briefing contract. Built for a strategy collective.

Event proposal architect
Custom playbookEvent proposal architect

Five concept directions based on a client RFP. Built for an events agency.

LinkedIn ads command
Custom playbookLinkedIn ads command

LinkedIn ad sets with format specifications and policy checks. Built for a B2B agency.

Ghost-mannequin packshots
Tailored studioGhost-mannequin packshots

Garment packshots on a white background. Part of the same product imaging set.

Newsletter playbook
Custom playbookNewsletter playbook

A branded email newsletter from a brief. Built for a healthcare distributor.

Deal Room
Custom playbookDeal Room

Follow-up emails and coaching feedback from a sales-call transcript. Built for a B2B agency, in Dutch.

Audio to editorial
Custom playbookAudio to editorial

Editorial features from roadside interview recordings. Built for a truck maker.

Strategy architect
Custom playbookStrategy architect

Annual strategy planning using eight thinking lenses. Built for a luxury boat builder.

Product imaging studio
Tailored studioProduct imaging studio

On-model product images in multiple poses and angles. Built for a fashion label.

Crate imaging studio
Tailored studioCrate imaging studio

Product and loading-dock imagery for industrial crates. Built for a logistics-equipment maker.

RESTAURANT CHAINBRAND INDEXBrand performance · March 2026
National CRAVE index129.0↗ Growing · 8 stores tracked
133Search volume
134App sign-ups
125NPS
125Footfall
128Social sentiment
Tailored appBrand performance index

One number for brand health across every outlet, with a franchise view. Built for a restaurant chain.

B2B ideas
Custom playbookB2B ideas

Ten LinkedIn content angles for a B2B buying committee. Built for a B2B agency.

Brief builder and brief surgery
Custom playbooksBrief builder and brief surgery

Two playbooks that follow a planning method all the way to a briefing contract. Built for a strategy collective.

Event proposal architect
Custom playbookEvent proposal architect

Five concept directions based on a client RFP. Built for an events agency.

LinkedIn ads command
Custom playbookLinkedIn ads command

LinkedIn ad sets with format specifications and policy checks. Built for a B2B agency.

Ghost-mannequin packshots
Tailored studioGhost-mannequin packshots

Garment packshots on a white background. Part of the same product imaging set.

Whatever we build for you carries your name, not ours. It's all yours.

White label

Agencies and consultancies already run it under their own name.

Six partner platforms, each with its own identity. These are their real sign-in pages.

Marcus
MarcusB2B marketing agency, Amsterdam
Frontier Media
Frontier MediaMedia venture, Australia. They named their platform FrontierOS
PRecious Communications
PRecious CommunicationsPR and communications, Southeast Asia
BeenThereDoneThat
BeenThereDoneThatStrategic planning collective
Tribes Worldwide
Tribes WorldwideEvents and experiences, India
Scale Marketing
Scale MarketingGrowth marketing
Your brand
Your platform next

Put your firm's name here.

We'll set it up with your name, colours and domain.

Name your platform ↑

Give clients something they can use. Show them your platform and the work it can do for their business. They can log in themselves, or have your team run it for them.

Decide how to charge for it. Bundle platform access with your advice, include it in a retainer or charge for the work you deliver. You set the commercial offer.

You do not need a platform team. We handle the technology behind your service, including the model connections and updates. Your team can focus on client work.

1
We set up your platform

We handle the setup under your firm's identity.

2
You add your clients

Add their brand knowledge and source material to the Brand Vault.

3
Your team and your clients work in it

Invite people and set their access to the relevant workspaces.

4
You set your prices

Decide how to package and charge for the service.

Partner platforms in Europe, Australia and Asia.

It's all yours

What your firm gets.

No per-seat fees

Unlimited clients, workspaces and users.

Pricing is mainly based on usage. Invite your team and clients without buying a subscription for every person. Bring more of the work into one platform and cut down on overlapping tools.

01 / THE RELATIONSHIP

Give clients a reason to stay.

The context layer keeps their business knowledge close to the work. Better-informed output, less re-briefing, and a platform that becomes more useful as you build up that knowledge together.

02 / THE CAPABILITIES

More services you can offer.

Research, strategy, campaigns, visuals and films are already built in. Add a custom playbook, specialist agent or capability when a client needs something more.

03 / THE PEOPLE

Put the right people on each brand.

Bring colleagues and clients into the workspaces they need. A person can work across several brands, and a brand can have several teams. You decide who can access what.

04 / THE WHITE LABEL

Your name on the whole thing.

Your firm is on the platform and the work clients receive. You decide how to package the service and what to charge. gimmefy runs underneath.

05 / THE SECURITY

Built for serious client work.

We work with banks, government organisations and large FMCG companies. Workspaces have access controls, with roles, approvals and an audit trail to help you keep client work secure.

06 / THE UPKEEP

We deal with the technology.

We handle the setup, maintenance and model updates. New models are added to the platform without another setup project for your team. Going grey over the technology is our job.

It's all yours.

Start with 2,000 credits and try a client brief. No per-seat fees, no setup fee, no contract. Or tell us about your client and we'll make a sample of the work for you.